Apr 11, 2022
In General Discussion
Because: conversion rates vary based on the intended action on than others landing page conversion rates change depending on industry leads the source of landing page traffic (ppc ads, email campaigns, social ads, etc.) most companies don't make their conversion data public (so the average is skewed) you can use these .. Benchmarks as goals, but beating the industry leads average landing page conversion rate will probably be fairly easy (there are plenty of poor landing pages out there). Instead, target the top 25% or 10%. Learn from the great landing pages and strive to make your landing pages one of them. Expert review: justine bamaung, Head of conversion rate optimization at activecampaign fai67lxw justine employee photo "It's important to take stats like industry leads these with a grain of salt, as it's hard to generalize about conversion rates. For example, a free trial landing page will naturally have a higher conversion rate than a paid product or subscription.